New Artist Series

A partnership between Atlantic Records and Record Store Day

The New Artist Series is a unique campaign designed to introduce emerging talent to indie retail. Through this collaboration, developing artists embark on an in-store tour, performing acoustic sets, signing exclusive vinyl and connecting directly with fans at the grassroots level.

Record Store Day supports the initiative by pressing limited-edition vinyl, available only at indie record stores. This campaign has helped rising artists achieve significant milestones, including reaching #1 on local album charts nationwide (such as Joe P in Phoenix and Surf Curse in Las Vegas).

By spearheading these campaigns, I handpicked artists based on their buzz and availability, working closely with their teams to identify the best markets. Amplifying each in-store appearance with targeted marketing campaigns, maximizing fan engagement at every stop.