Album Listening Events

Leading the revival of pre-release album listening events at indie record stores

A crucial component of a new album launch is hosting early-listening release parties at independent record stores where fans can come and hear the new album from start to finish before release.
At Atlantic Records, I led the strategy and execution for every listening event campaign tied to our priority releases.
These initiatives attracted over 45,000 new customers to indie retailers, creating unique opportunities for fans to come together and connect through the shared experience of music

Click each event below for my involvement and the impact these listening events had on the albums’ chart debut