Charli xcx:
BRAT

BRAT: Charli xcx’s Sixth Studio Album Released on June 6, 2024

The album made a strong debut, reaching #2 on the UK Billboard charts, #3 on the US Billboard charts and securing the #1 spot on the Physical Album Charts with 77,000 album equivalents sold.

To kick off "Brat Summer," I coordinated the largest listening event in history, involving over 200 stores worldwide. Thousands of fans gathered to experience BRAT ahead of its release, driving significant engagement and drawing new supporters to indie retail.

In anticipation of the event, each participating store rebranded their social media profiles using a custom Brat Generator.

Exclusive giveaways included a voice memo from Charli xcx on a flash drive, custom “BRAT” logo plastic bags, album-branded stickers and a 2'x3' double-sided poster promoting the highly anticipated SWEAT co-headlining tour with Troye Sivan.