Barbie The Album

Barbie The Album: Released by Atlantic Records July 21, 2023

The album debuted at #1 on the Billboard Soundtrack charts and #2 on the Billboard 200, with 126,000 album equivalents and 53,000 physical sales.

I led a nationwide listening event in partnership with Record Store Day, collaborating with 145 indie record stores. Thousands of fans heard the star-studded soundtrack early, supported by Mattel, local radio, and a social reach of over 5 million.

An exclusive CD with bonus tracks boosted pre-orders by 1,200 units earning a nomination for the 2024 Music Business Association’s Marketing Superstar award.

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As a gift with purchase, we designed plastic vinyl sleeves to enhance the album cover
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